“I realize the importance of that now, the visual aspect and how much fans want to see that,” Cole explained during his appearance on “RapFix Live” last week.
The Roc Nation artist admitted that in the past, time constraints kept him from shooting videos. Now, however, having just been on tour with Drake overseas, the two parties were together and managed to produce a video for their slow, brooding “In the Morning.”
“I wanted to give a feel for how that tour felt,” Cole said. “And just the magic of that tour. To give people a look into that.”